January 9, 2020
When I attended theology school (2008-2010), the professors never discussed business. (Although most of my former seminary classmates are now working in for-profit companies, in seminary, […]
September 15, 2016
How is God working in the film industry? Matthew Faraci is President of Inspire Buzz, an entertainment marketing firm solely focused on delivering the values audience. […]
June 1, 2016
The term salesmanship often conjures up sleazy connotations. Its trademark cliche is the used car salesman—the living embodiment of lies, coercion and manipulation. Salesmanship should be […]
July 28, 2015
In your opinion, who is the greatest marketing genius of all time? As I have asked other people this question, the most frequent responses have included […]
June 23, 2015
How did Jesus use storytelling, and what is the role of storytelling in business? Taylor Jones co-founded Whiteboard, an award-winning creative agency whose client list includes […]
June 8, 2015
How do you integrate your Christian faith and values into the sales process? Tim Brown is the founder of Three Creative, a leadership company out to […]
February 27, 2015
If Jesus taught a class about marketing, what might He say? Considering that one out of every three people in the world claims to be a […]
November 24, 2014
Steve is the former president of direct marketing for multibillion dollar ad agency DMB&B. He became an entrepreneur when he founded SRH Direct Marketing, twice recognized […]
November 18, 2014
A study recently revealed that 25% of Facebook ads promote counterfeit products. With headlines like this, it’s no wonder why most of us have a hard […]