January 9, 2020

Why Theology Matters in Business: A Quick Guide to Christian Business Theology

When I attended theology school (2008-2010), the professors never discussed business. (Although most of my former seminary classmates are now working in for-profit companies, in seminary, […]
September 15, 2016

Christian Values in the Film Industry (w/ Matthew Faraci, President of Inspire Buzz)

How is God working in the film industry? Matthew Faraci is President of Inspire Buzz, an entertainment marketing firm solely focused on delivering the values audience. […]
June 1, 2016

Salesmanship as a Christian: How to Sell Without Selling Your Soul

The term salesmanship often conjures up sleazy connotations. Its trademark cliche is the used car salesman—the living embodiment of lies, coercion and manipulation. Salesmanship should be […]
July 28, 2015

Jesus: The Greatest Marketing Genius of All Time

In your opinion, who is the greatest marketing genius of all time? As I have asked other people this question, the most frequent responses have included […]
June 23, 2015

Jesus & the Role of Storytelling in Business (Interview w/ Taylor Jones, Co-founder/CEO of Whiteboard)

How did Jesus use storytelling, and what is the role of storytelling in business? Taylor Jones co-founded Whiteboard, an award-winning creative agency whose client list includes […]
June 8, 2015

A Biblical Approach to Selling (Interview w/ Tim Brown, founder of Three Creative)

How do you integrate your Christian faith and values into the sales process? Tim Brown is the founder of Three Creative, a leadership company out to […]
February 27, 2015

Target & Ask Big: Two Ways to Do Marketing Like Jesus

If Jesus taught a class about marketing, what might He say? Considering that one out of every three people in the world claims to be a […]
November 24, 2014

(Interview) Steve Hoeft: Founder of Marketing Agency Twice Listed on Inc. 500

Steve is the former president of direct marketing for multibillion dollar ad agency DMB&B. He became an entrepreneur when he founded SRH Direct Marketing, twice recognized […]
November 18, 2014

3 Characteristics of Ethical Marketers

A study recently revealed that 25% of Facebook ads promote counterfeit products. With headlines like this, it’s no wonder why most of us have a hard […]